While currently in development, the platform has successfully secured early-stage supplier partnerships and established a standardized vetting interface. The system reduced the time-to-discovery for entrepreneurs from hours of manual search to minutes of filtered results.
GreenHive
Connecting sustainable businesses with consumers via an intuitive directory.
Figma, Illustrator, Miro
UI/UX Designer
I architected a high-performance directory ecosystem for GreenHive, bridging the gap between ethical entrepreneurs and verified sustainable suppliers through a scalable, data-driven filtering interface. By establishing a rigorous Design System and role-based User Journey, I transformed a manual search problem into a streamlined, mobile-first marketplace engine.
Ethical entrepreneurs faced a significant trust and discovery barrier, spending excessive hours manually vetting international suppliers for sustainability compliance. The lack of a centralized, reliable marketplace resulted in high friction for business owners attempting to build eco-friendly supply chains across borders.
I engineered a responsive, mobile-first directory platform featuring a sophisticated product-based filtering system to consolidate the one-stop-shop vision. I replaced fragmented search methods with a unified marketplace architecture that facilitates rapid discovery and verification of eco-friendly partners.
I led a comprehensive Competitive Ecosystem Analysis and developed high-fidelity User Personas to map the divergent needs of both suppliers and entrepreneurs. I utilized iterative journey mapping to define the interaction logic required for an international, cross-border search experience.
I implemented an efficiency first information Architecture, prioritizing a complex filtering engine that allows users to segment suppliers by specific product types and eco-credentials. To drive brand trust, I established a clean & professional aesthetic—pairing simple, highly legible typography with an elegant green and purple color palette to convey leadership and reliability.
I collaborated with the founding partners to translate their personal entrepreneurial pain points into scalable technical requirements. I acted as the primary advocate for the user, ensuring the final interface balanced the clients' vision for an elegant brand with the functional necessity of a high-utility search tool.
I established a modular UI Style Guide, including a custom icon library, a standardized typographic scale, and repeatable card/shadow patterns. This design language was built as a living system, allowing the directory to scale from its pilot phase to an extensive global supplier network without design degradation.
This project highlighted the power of Visual Trust in sustainable fintech; when users are vetting suppliers, the UI must act as a secondary verification layer. I learned that for a two-sided marketplace, the design strategy must equally support the supplier's desire for visibility and the entrepreneur's need for rapid, data-driven decision-making.
I engineered a high-contrast visual identity using 'Growth Green' and 'Leadership Purple' to distinguish GreenHive from traditional eco-brands while maintaining professional authority.
I chose a modular typographic scale that prioritizes information density and cross-device readability, ensuring data-heavy supplier listings remain easy to scan.
I developed behavioral archetypes to bridge the trust gap between international suppliers and entrepreneurs, ensuring the platform serves both discovery and vetting needs. This informed a zero-friction user journey that allows entrepreneurs to move from a broad category search to a verified supplier profile in under three interactions.
